Résumé
Jason M
Product Designer · AI developer tooling
Experience
Built the design practice at CodeRabbit from scratch — from managing contractors on design systems to leading a team of designers and design engineers across India, Germany, the UK, and the US.
- Set up the carrot-ui design system, de-duplicating components across web surfaces — cut the CSS bundle ~40% and JS ~15% (–300KB), improving LCP ~10%.
- Designed the CodeRabbit IDE extensions (VS Code, Cursor, Windsurf) — 174K installs, accounting for 11% of cumulative review traffic and 6% of paid conversions.
- Redesigned onboarding around newly identified "aha" moments and extended it into a wizard for integrating CodeRabbit into critical workflows — >50% lift in repo connection, ~14% lift in first-time sample reviews launched.
- Built core tooling for repository management, analytics, review configuration, RBAC, audit logs, seat management, billing, and account management.
- Designed the Planner’s chat UI and real-time steering mechanics (thinking traces, voice input) and the Slackbot agent that enriches its context — shift-left automation from issue tracker to coding plan.
- carrot-ui design system
- CodeRabbit IDE extensions
- Onboarding & activation wizard
- Planner + Slackbot agent
Two flagship charters — PLG growth experiments on Illustrator, then ad-tech workflow design for the AdCloud DSP — turning creative-tool and ad-spend complexity into measurable lift.
- Led the redevelopment of Illustrator’s cursor experience, impacting ~7M MAU with visual and "haptic" alignment feedback on canvas.
- Ran >12 PLG experiments (A/B tested with data science) on cross-sell and inter-app operability across Creative Cloud, improving feature discoverability and stickiness.
- Designed CTV and display-ad targeting workflows and funnel-assessment dashboards for Adobe’s DSP — the CTV product attributed >$800M in ad spend.
- Led strategy and design for Creative 2.0, a self-serve CMS for continuous dynamic ad delivery across languages and geos without campaign duplication.
- Illustrator cursor experience
- Creative 2.0 (dynamic ad CMS)
- CTV Media Planner & funnel dashboards
Reframed API documentation from a syntax skill into a producer↔consumer system every author and reader could use.
- Built the dynamic type-scale and component system for the in-app documentation renderer, hitting AAA WCAG compliance within launch timelines.
- Architected the API-schema-to-docs abstraction for API 2.0 constructs, fully automated with zero manual intervention — ~2.5x increase in private documentation consumption within teams.
- Built the white-label public-documentation publishing platform with governance controls — ~1.2x increase in public docs published.
- Designed the WYSIWYG rich-text editor for real-time markdown rendering, for technical writers and amateur editors alike.
- API schema-to-docs generator
- Rich-text (WYSIWYG) editor
- Public documentation publisher
Design lead for two B2B packaging platforms — rebuilt procurement and wired it into artwork tooling to unlock cross-sell.
- Led the redesign of Procure Live, pivoting manual packaging SCM to a self-serve model and transitioning 70K+ vendors and clients onto the platform.
- Added proofing utilities to ArtworkFlow (acquired by Esko) and built cross-sell integrations for vendors and clients to manage SKUs on one surface.
- Procure Live
- ArtworkFlow (acq. Esko)
Owned the industrial-design-to-digital arc for award-winning IoT appliances — from physical form to companion app.
- Led industrial design for award-winning IoT home appliances — brand research and aesthetic overhauls lifted brand recall ~12%.
- Extended ownership into companion mobile interfaces and the connected product’s digital architecture.
- Designed the QR-scan pairing/onboarding workflow, cutting onboarding-related support tickets ~7%.
- Partnered with the Director of Design and Global Marketing on product-catalog planning — market research, competitor benchmarking, CMF-focused forecasting.
- IoT appliance industrial design
- Companion app & digital architecture
- QR pairing & onboarding
Before design — front-end trading operations in US equities for the IB desk.
- Ran front-end trading operations in US equities for the IB desk and managed risk exposure.
Prototyped future kitchen interactions and cross-brand hardware platforms across Bosch’s brand and development studios.
- Prototyped future kitchen interactions and projection interfaces with the Home Connect connected-appliance team.
- Developed cross-brand platform concepts unifying front-load washing-machine design across sibling brands, spanning concept to production intent.
- Kitchen projection & interaction (PAI)
- Cross-brand washing-machine platform
Academic & independent
Education
Focus areas
- Agent UX & trust design, provenance, confidence, reversibility
- Developer onboarding & activation
- Enterprise: workspaces, RBAC, SSO
- Design systems & telemetry
- Problem framing, scalable abstractions, and the authoring↔consumption model